
The name "Lose the Label" is a reference to the reputation our generation has for being apathetic and lazy. Fair or not, we've been 'labeled' as such.
It's not something to be proud of, but it's also not something we have to live with. We can change it. We can...
Lose the Label.
Anyway, that's where the name came from. It was officially adopted during a meeting back in fall '06.
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