Lose the Label: Outreach
This is a group for anyone who wishes to take on a volunteer role in helping Lose the Label get its name out there. The more help, the better. Right now, there's still a lot to brainstorm, but we're working on a number of ideas. This group, at least for starters, will be one to help come up with additional outreach ideas as well as expanding on the ones we have. So join!
A Plan
How about this?
We make some amazing t-shirt designs to raise money and put it in a fund for new projects. We then announce an activism entrepreneur contest. People post their ideas on Lose the Label and the community decides which ones to fund. We can promote the contest on Facebook (through notes, and a group we invite a ton of people to), the blogs (I can make some posts announcing it, and maybe we can afford some banner ads), YouTube, Digg and whatever else we can think of.
We could repeat this project a bunch of times and probably expand it, too.
Meeeeeting
{bumping this post back up top so maybe some more core members will see it --- nudge nudge. -jake}
Jake and I were talking about an Outreach meeting that would take place sometime this week. I know it's short notice, guys, but what does everyone feel about Wednesday? Maybe 7:00pm eastern? Or if that's too early for you west-coasters, we could push it to 8 or 9? Post your availability...
Flyers Are Up
Alright, so for the past few days or so I've been tinkering with some flyer ideas. Right now I've got three uploaded. Anyone feel free to download these, tinker with them to your heart's desire, change them radicially, print them, post them, hand them out, etc. Obviously these are more visiually direct flyers that do more "advertising" than explain what the site is, but feel free to make flyers that are descriptive, wordy, purely pictoral, or even just plain evokative. Be creative!
Outreach Ideas Outline
Here are some of the outreach ideas I've devised thus far:
Facebook/Myspace
Essentially, we search current political/social activist groups (and keep an eye out for new ones) on Facebook and Myspace and then promote! Post on walls with links to Lose the Label, maybe a short blurb about us or why it's relevent. Also, we should do this on friend's walls, naturally. And, while we're posting in groups, we should keep an eye out for other plugs that link to related sites-- we might be able to get that site to link to us or post mention to us / use an ad banner of ours.
Website Links / Ads
New Group
Since the meeting last night, I've gone ahead and created a new group for all you members who might want to help in the outreach department. Basically, it's a place for us to get together and think of ways to help get our name out there, and then do it. For starters, I'll be creating more groups on facebook and myspace, and doing a lot of promo stuff on those sites.
Join it on up.