practice
a formula for Facebook organizing, ideas for Lose the Label
How do you make a social justice oriented group successful? It's hard to do something big on Facebook unless you have something gimmicky like the If ___ people join, I'll Streak at the Yanks/BoSox game or the Brody Ruckus thing. But how do you make a big group that appeals to the intelligent, compassionate side of people?
Well, first invite your friends, duh. That won't get you far, though, especially if your idea is lame bullshit. It takes more.