(RED)
(RED) and Starbucks
So it looks like (RED) and Starbucks have come together after all... anyone remember those days of first attempting this?
Starbucks Joins (RED) to Help Save Lives in Africa
From (RED)
Today at 5:20pm
Starbucks and (RED) today announced a multi-year partnership that will give coffee lovers a chance to do good every day.
Seeing (RED)
Okay - here's the gameplan.
We've made contact and they seem willing to at least listen to what we have to say. I've sent them an e-mail outlining everything we've been talking about, but haven't heard back from them yet. I'll give them a few more days before I e-mail them again.
But, if I do e-mail again, I want to approach it differently. I want them to know there is more support for this beyond me. I know you all can't physically/mentally be involved in exactly what's going on because there are so many other things going on now too, however, I think if they see that there is the support.. maybe it will make a bigger impact.
Starbucks Response
Here's my response from Starbucks!
Hello Tricia,
Thanks so much for contacting us regarding your suggestion for Starbucks to create a Red product beverage.
Your feedback is very important to us, so we appreciate you taking the time to share your thoughts. I want to assure you that I've passed on your comments to the appropriate people in our company for their attention.
A thought on branding
Greetings.
Yesterday, after we hit a collective roadblock in trying to add products to the (RED) campaign, I did some poking around and found this:
http://www.wolff-olins.com/contactus.htm
The Wolff Olins Agency is the company responsible for the branding of the (RED) concept; that is, the overall advertising, design, logo, presentation, and product presentation. They're also the only entity associated with (RED) that has their telephone number on their website.
(RED): Response from Jamba Juice
Exhibit A: Response email of dubious creativity.
Hello Grant,
Thank you for contacting Jamba Juice and thinking of us. As a company, we have made a commitment to direct our financial and product donations to support physical activity for local youth. Regretfully, we are unable to accommodate your sponsorship/donation request at this time because your request falls outside our donation guidelines. However, we hope you will please keep us in mind for future events.
Sincerely,
Customer Service Rep (to remain unnamed)
(RED) Jamba Juice
As promised, here's the letter. It's also crossposted on the Facebook group at this link.
(RED) update
Hi everyone,
I just wanted to update you with whats going on with the (RED) stuff. I created a facebook group, "Students for the Power of (RED)" -- join the group and invite everyone! Here is the link to that site:
http://ucdavis.facebook.com/group.php?gid=2250815086
A sample starbucks letter has been posted for everyone to change to their info and send out to starbucks. According to Starbucks.com, a consent to use your information has to be sent in with the letter. Here is the link to that disclosure form:
http://www.starbucks.com/customer/disclosure_form.pdf
Your letter and consent form can be mailed to: